There is ALWAYS a line at the London Eye. So standing in line to buy tickets for it and then waiting in line to ride it is quite the task and takes a lot of time. But we soon found out that if you buy them online, you can skip the ticket line and then only have to go through the waiting line to ride it. Plus buying online saves you a couple extra pounds. This is what we did when my family was in town. Plus my parents got a senior discount which saved some extra money as well in addition to the online discount.
We had quite the experience. I can't believe that it was our first time there because Nate and I live so close to it, but the cost always held us back. It gave us a great view of all of London. I guess that is why they call it the London Eye.....and we could see everything. It is only a 30 minute ride and the capsule that you are in only goes around once. It hardly feels like you are moving. We took lots of good pics and had a great time. It was over before we knew it. 30 minutes flew by so quickly!